Docufai, a visionary branch of Ripcord, is a web application experimenting at the intersection of AI and content management. As Staff Product Designer, I played a pivotal role in shaping the product and it's creative vision. My main responsibility was developing a cohesive and adaptable design system, ensuring a seamless and scalable user experience. Along side this effort I established a unique brand identity, comprehensive brand guidelines, and designed and built an engaging marketing website using Framer.